Through this series of online events, delegates will be able to make their brand vision a reality, learn how to create high-performing teams and nail the numbers that are imperative to sustainable profitability.
Amongst the chaos and pressures of running a business in 2022, it is easy to lose sight of your vision, brand identity, bottom line and your staff retention. If these predicaments resonate with you and your business, then the Strike Back series has been tailor-made with you in mind
YOUR BRAND, SALES & MARKETING - HYBRID EVENT - On Line or In Person @ RTC, Loftus House, Colima Avenue, Sunderland, SR5 3XB
YOUR PURPOSE, POSITION & PERSONA
19th, 20th and 21st September 2022
Monday 19th September 2022 (Hybrid Event)
09.30 - 11.00am
HE IS BACK! THE GLOBAL SPEAKER, CREATOR AND AUTHOR OF CELEBRITY SERVICE AND OMG MARKETING, GEOFF RAMM!
In this interactive keynote, you will not only discover out-of-this-world ideas, you will design a customer experience that has you talked about for decades to come.
Monday 19th September 2022 (On Line Event)
14.30 - 15.30pm
HEAR THE STORY OF THE RELAUNCH OF THE ICONIC BRAND, JAEGER WITH MANAGING DIRECTOR FIONA LAMBERT
Tuesday 20th September 2022 (Hybrid Event)
10.00 - 11.30am
FLYING HIGH IN TURBULENT TIMES – KEYNOTE BY TONY ANDERSON MARKETING DIRECTOR OF EASY GROUP.
The birth and growth of Easyjet from start up to scale up with Tony Anderson, Marketing Director of Easy Group. Hear the good, the bad and the ugly from the success of Easy hotels, Easycar and Easy Storage to the failings of EasyCruise, Easycinemas and Easy Everything. "Ive always held that you learn more in life from things that don't work than those that do! Scaling businesses was always uppermost in Stelios' mind, he wasn't a person who thought small!"" says Tony
Wednesday 21st Sepember 2022 (Hybrid Event)
09.00 - 10.30am
BRANDING & PERSONAS WORKSHOP WITH MICHAEL PAGEN OF DECIDE
The Psychology of branding, defining your branding, bringing your brand to life and activating it!
Wednesday 21st September 2022 (Hybrid Event)
11.00am - 12.30pm
STRATEGIC SELLING WORKSHOP FOR SCALING BUSINESSES WITH JESS WILLIAMS OF JUST WILLIAMS AND TONY BROOKS
Jessica was appointed as a NED to Darlington Building Society in 2019 as the youngest ever Non-Executive Director to serve on a Building Society board. Jessica founded Just Williams in 2015 and Just Williams Sales Academy in 2019 winning various business awards along the way. Her specialisms lie in sales, marketing, customer engagement, CSR and business diversification.